Communications Data Group (CDG) recently announced the completion of an integration between CDG’s MBS consumer and enterprise billing and OSS solution and Salesforce.
The integration supports automatic Salesforce order creation in MBS for new customers. This will help avoid “swivel-chair activities,” while also enabling MBS clients to manage contact information in either system, providing data integrity and the flexibility to enter and update contact data from either system.
CDG MBS Integration
“Creating an integration between Salesforce and our MBS BSS/OSS solution is just one part of our larger effort to integrate with CRM systems used by the sales and support staff of service providers,” Tony Stout, CDG’s Chief Technology Officer, said in a prepared statement.
“We recognize that managing service, support, and sales data across multiple domains and platforms can create disconnects in providing service, maintaining data continuity, and most importantly closing sales. Growing our connections with industry leading CRMs is a crucial step to increasing efficiency, reducing errors, and creating a true 360-degree subscriber view.”
CDG also has existing CRM integrations with CheckPoint and Zoho. CDG is developing integrations with Hubspot, CrowdFiber, and Oracle NetSuite, as well as other applications.