Global shipments of tablets grew 20.4% year-over-year, according to preliminary data from the International Data Corporation (IDC).
The analysts point out that year-over-year growth should be taken in the context of 2023 being a poor one for the sector. Nevertheless, IDC sees growing optimism on the supply side. The firm also noted that AI increasingly is being integrated into devices.
The report said innovation piqued consumer interest and potential higher average sales prices.
“There are several appealing opportunities for vendors to increase their presence in the tablet market — collaboration with educational institutions, entertainment, and gaming, cross device connectivity, integrations in healthcare, and many more.
“Embracing AI-powered features to enhance user experience will facilitate growth across these areas. Recent innovations in AI have begun to attract consumers willing to pay a premium price,” said Anuroopa Nataraj — IDC’s senior research analyst within the firm’s Mobility and Consumer Device Trackers division —in a press release . “As AI features and applications grow, more consumers will prioritize these advanced capabilities in their next purchase.”
The top five companies were Apple, Samsung, Amazon, Huawei, and Lenovo. Here are highlights:
- Apple: 12.6 million units shipped, 37.7% third quarter 2023 market share, 1.4% year-over-year growth
- Samsung: 7.1 million units shipped, 18.2% third quarter 2023 market share, 18.3 year-over year growth
- Amazon: 4.6 million units shipped, 6.6% third quarter 2023 market share, 111.3% year-over-year growth
- Huawei: 4.6 million units shipped, 6.9% third quarter 2023 market share, 44.1% year-over year growth
- Lenovo: 3.0 million units shipped, 8.0 third quarter 2023 market share, 14.7% year-over year growth
- Other companies: 39.6 million units shipped, 22.6% third quarter 2023 market share, 21.8% year-over-year growth